ASPORTUGUESAS mobile app allows users to try on footwear made FROM sustainable & recycled materials through AR technology.
ASPORTUGUESAS is a bright and ambitious brand from Portugal with a mission to inspire people and bring awareness to sustainability issues. They are the world’s first cork flip-flops brand that uses 100% natural raw materials grown on trees and harvested once every nine years, without a single tree ever being cut.
Third-party solutions may be a challenge if you haven’t implemented them before.
Using newly emerging technology only doubles the difficulty. Integrating these kinds of solutions creates a multitude of different pitfalls and constraints.
Being an official WANNA partner, we know the specifics of integrating AR SDK into iOS and Android native apps. This experience helped us to create the most effective app architecture for ASPORTUGUESAS.
- choose any pair from the list of 3D models listed on the screen
- choose your favorite color
- point the camera of the mobile phone at your feet and instantly see how the chosen model will look
- the AR technology tracks even the slightest movement of the feet and can follow the footsteps, automatically changing the camera angle.
The ASPORTUGUESAS marketing team predicted around 1000 try-ons during the first month, but it reached 3000 try-ons.
Moreover, by allowing users to gauge what model fits their feet best, the app reduces the need to return products and increases both online and offline sales.